Why Yahoo! bought Artifact leftovers


This post is by Om Malik from On my Om


TLDR: This is a smart move for Yahoo. It didn’t cost them much. I would say that this was cheaper than the “cheap and cheerful” category. Second, it gives Yahoo News a chance to really modernize.

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“A lot of organizations care deeply about news and personalized content and I think they’re looking around and saying ‘Wow, there’s this new wave of AI… maybe we should figure out what’s going on.’ Maybe that’s what I discounted originally.” Kevin Systrom, Artifact’s co-founder.

The internet as we know it is not usable at human scale. Enter, AI.

I’ve always maintained and written about the fact that we, as humans, are dealing with a growing amount of information and data, and we need machines to help make sense of that. We are reliant on algorithms to distill what is important from the trivial, whether monitoring social networks or scanning images on Instagram. They are deeply integrated into the very fabric of the modern Internet user’s habits. We all seek help from algorithms to figure out what we want, often without realizing it. In other words, it has become quite difficult to seek information through traditional methods such as visiting home pages or individual sources. We prefer information to be spoonfed to us. That explains the high demand for newsletters. Legacy services (like Yahoo) have to realize that they must evolve beyond their traditional system, which was predominantly subject- or tag-based, to be relevant. When the sources of information were much less (Read more…)