Ranked: America’s Most Popular Beers, by Generation


This post is by Marcus Lu from Visual Capitalist


See this visualization first on the Voronoi app.

Graphic illustrating the most popular beers for each US generation

America’s Most Popular Beers, by Generation

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. In this graphic we’ve visualized the most popular beers for each U.S. generation as of Q4 2023, according to a consumer survey conducted by YouGov. The “popularity” metric represents the % of people who had a positive opinion of that beer. Note that YouGov surveys are conducted with a representative sample of 1,500 respondents.

Overview: Millennials

U.S. millennials appear to favor foreign beers, with the top five spots taken by Dutch (Heineken) or Mexican beers (Modelo, Corona).
BeerPopularity (%)
🇳🇱 Heineken60
🇲🇽 Modelo59
🇲🇽 Corona59
🇲🇽 Corona Extra58
🇲🇽 Corona Light58
🇺🇸 White Claw56
🇮🇪 Guinness55
🇧🇪 Stella Artois55
🇺🇸 Budweiser54
🇺🇸 Miller54
While not exactly a beer, White Claws (which have a similar alcohol content) claimed sixth place. Hard seltzers have become very popular in recent years due to their variety of flavors, attractive packaging, and relatively low amount of carbs and calories.

Overview: Gen X

Gen X also has a strong preference for foreign beers, particularly Guinness (fun fact: Over 31 million Americans claim to be of Irish descent).
BeerPopularity (%)
🇮🇪 Guinness57
🇳🇱 Heineken49
🇲🇽 Corona49
🇲🇽 Modelo47
🇺🇸 Samuel Adams47
🇧🇪 Stella Artois46
🇲🇽 Corona Extra45
🇲🇽 Corona Light44
🇺🇸 Blue Moon43
🇺🇸 Miller (Read more…)