This post is by Om Malik from On my Om


The European Union has opened a non-compliance investigation under the European Digital Markets Act (DMA) against Apple, Google and Meta. It is evident that there is intensified scrutiny on the (US) Big Tech, in Europe. Before today’s investigations, over the past few years, the EU has:

  • fined Google a total of €8.25 billion for three separate breaches of EU’s antitrust laws.
  • fined Apple 1.84 billion for thwarting competition in music streaming rivals.
  • fined Meta €1.2 billion due to privacy violations.
  • fined Amazon €746 million for data protection violations
Steve Sinofsky, a former high-ranking Microsoft executive, points out in his essay, Building Under Regulation, that DMA’s primary targets are mostly large American tech companies. (His analysis of EU vs Apple is a long but highly recommended read.)
There are no EU tech companies that meet the criteria to be covered—hardcoded revenue of EUR 7.5 billion for three years, EUR 7.5 billion market cap, or 45 million MAU—with Alphabet, Amazon, Apple, ByteDance, Meta, Microsoft, and Samsung acknowledging the criteria apply to various units in addition to the following other “very large online platforms”: Alibaba AliExpress, Booking.com, Pinterest, Snapchat, Twitter, Wikipedia, Zalando [German fashion retailer]. Those thresholds seem strangely not round.
By that definition, there are a few members of China Inc. who should come under EU’s scrutiny. The real question is — will the EU have the courage to take on China Inc? How will it deal with Temu, a known data abuser with questionable business practices and (Read more…)