Which Global Brands Are Most Associated With Ramadan?


This post is by Marcus Lu from Visual Capitalist


See this visualization first on the Voronoi app.

A chart showing the brands associated with Ramadan, according to a 2023 survey by TGM Research.

Which Brands are Associated With Ramadan?

This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Ramadan is the ninth month of the Islamic calendar, observed by Muslims worldwide as a month of fasting, prayer, reflection, and community. And despite it being first and foremost a spiritual period, business activity in certain sectors—food, retail, and entertainment—tends to rise in Muslim-majority countries. As a result, some global brands have begun to see this period as an opportunity to market their identity, leaning in on the theme of connection and community. TGM Research conducted a survey in 2023, asking 9,672 respondents in 15 countries a variety of questions. One of them included: Which brands come to mind first when thinking of Ramadan? We visualize their responses in the graphic above and delve into a little bit of detail below.

Ranked: Global Brands Associated With Ramadan

Coca-Cola leads the lists with 8.1% of those surveyed picking the beverage giant as the brand they most associate with Ramadan. In case this comes as a surprise, Coca-Cola has launched numerous ad campaigns for Ramadan in previous years, focusing on spreading happiness and kindness, drawing upon the power of human connection to create a positive image of the brand.
RankBrand% of respondents
1🇺🇸 Coca-Cola8.1%
2🇧🇭 Marjan Group4.3%
3🇬🇧 Vimto3.7%
4🇸🇦 Almarai3.5%
5🇨🇭 Nestle (Read more…)