Blockchain tech could be the answer to uncovering deepfakes and validating content


This post is by Jacquelyn Melinek from TechCrunch


Two months ago, media giant Fox Corp. partnered with Polygon Labs, the team behind the Ethereum-focused layer-2 blockchain, to tackle deepfake distrust. Fox and Polygon launched Verify, a protocol that aims to protect their IP while letting consumers verify the authenticity of content. And since then, government regulatory committees, publishers and others have seen this […] © 2024 TechCrunch. All rights reserved. For personal use only.