This post is by Marcus Lu from Visual Capitalist


See this visualization first on the Voronoi app.

A chart with the 20 largest consumer markets in the world, based on 2030 projections from World Data Lab.

Forecast: The World’s Largest Consumer Markets in 2030

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. Consumers are the lifeblood of the global economy, the driving force behind market dynamics, and the ultimate arbiters of demand. But where are the biggest congregations of consumers, and are they growing? We visualize the 20 largest consumer markets in the world, based on 2030 projections from World Data Lab, an enterprise focused on creating estimates on global consumer spending. In this dataset, a consumer is classified as someone who spends at least $12 per day. Sources for the data include the World Bank, UN, Eurostat, and OECD databases.

Ranked: Largest Consumer Markets in 2030

Ranked first, China is expected to have slightly more than 1 billion consumers by 2030, a 15% increase from 2024. Just across the Himalayas, at second place, India will have 773 million consumers, up from 529 million today, a staggering 46% increase. The rise of the global middle class, thanks to expanding economies and wealth, is expected to boom in this region, in turn increasing local spending ability. This nearly 2 billion-strong consumer market in India and China could have wide-ranging effects on the global economy. Businesses may shift their focus to cater to these markets, offering more customized products and employing different marketing strategies. This could also (Read more…)