Visualizing the Most Valuable Brands in 12 Countries


This post is by Nick Routley from Visual Capitalist


See this visualization first on the Voronoi app.

Bubble chart of the most valuable brands by country.

Visualizing the Most Valuable Brands by Country

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. At the start of 2024, Apple was found to be the world’s most valuable brand, with a value of $517 billion—a 73.6% increase over the previous year. It wasn’t the only strong American brand. In fact, U.S. brands made up six of the top 10, and 51 of the top 100 most valuable brands. But other countries have their own claims within the top 100 brand rankings. Here are the most valuable brands by country in 2024, looking at a dozen different countries from Brand Finance‘s annual rankings.

The Most Valuable Brands in China, India, the UK, and More

First, it’s important to note that this data is related to the value of a brand, specifically, as opposed to more general measures of value such as market cap. Generally speaking, brand value is calculated by looking at the strength of the brand itself (through investments, equity, and performance), as well as its attributable revenues within a company. For a more detailed breakdown, visit the Brand Finance report directly.
BrandCountryValue (US$)
Apple🇺🇸 United States$517B
Samsung🇰🇷 South Korea$99B
TikTok🇨🇳 China$84B
Deutsche Telekom🇩🇪 Germany$73B
Toyota🇯🇵 Japan$53B
Shell🇬🇧 United Kingdom$50B
Aramco🇸🇦 Saudi Arabia$42B
Accenture🇮🇪 Ireland$41B
Louis Vuitton🇫🇷 France (Read more…)