This post is by Natasha Lomas from TechCrunch


Research delving into a less visible component of Google’s search ads business — a network of third party sites called Google Search Partners (also known as the GSP network or SPN) — has documented scores of instances of Google search ads being served on non-Google websites that the media buyers paying for the marketing campaigns […] © 2023 TechCrunch. All rights reserved. For personal use only.