Janko Rottegers, a former colleague, writes a newsletter focused on the cord-cutting phenomenon. In the latest edition of the newsletter, Lowpass Janko argues that Apple’s new mixed reality glasses, rumored to be announced next week, will disappoint. And that’s okay because it’s “worth remembering that many of Apple’s best-selling products initially started out slow.”
I agree with his reasoning, but I go further in history. The rumored headset’s arrival is less Apple Watch or iPhone. Instead, it is more akin to the iPod. Just as iPod wasn’t the first nor the last, it arrived at the right time to jump-start the mainstreaming of the anywhere, anytime convenience of “digital music.” Apple’s headset could do the same for a different kind of digital content, as I point out in the latest issue of my twice-a-month newsletter (sign-up if you haven’t already)
I explain why this device should exist and what will be its true killer app, which continues to elude other entrants in the “mixed reality” business. The article continues here.