Ranked: The World’s Top 25 Websites in 2023


This post is by Nick Routley from Visual Capitalist


Data visualization showing the top 25 websites in the world in 2023 – including OpenAI and Bing

The World’s Top 25 Websites in 2023

In the vast realm of the internet, a handful of websites have emerged as global giants. Mainstays like YouTube and Facebook capture billions of users and shape our online experiences. But occasionally, new waves of innovation can shake up this list, which is exactly what’s happening now with generative AI.

Using data from web analytics firm SimilarWeb, we delve into the top 25 websites based on their most recent traffic numbers.

Ranking Internet Heavyweights

In 2023, web properties owned by Alphabet and Facebook dominate the top 25 list as they have for many years now. In fact, when Google, YouTube, Facebook, Instagram, and WhatsApp are combined, they make up three-quarters of the top 25 list’s total traffic.

Here’s the complete top 25 websites list as of April 2023:

RankWebsiteMonthly Traffic (billions)Category
1google.com83.9Search Engines
2youtube.com32.7Streaming & Online TV
3facebook.com16.8Social Media Networks
4twitter.com6.4Social Media Networks
5instagram.com6.3Social Media Networks
6baidu.com4.7Search Engines
7wikipedia.org4.5Dictionaries and Encyclopedias
8yandex.ru3.3Search Engines
9yahoo.com3.2News & Media Publishers
10xvideos.com2.9Adult
11whatsapp.com2.8Social Media Networks
12pornhub.com2.6Adult
13xnxx.com2.3Adult
14amazon.com2.2Marketplace
15tiktok.com2Social Media Networks
16live.com2Email
17openai.com1.8Technology - Other
18reddit.com1.7Social Media Networks
19docomo.ne.jp1.6Telecommunications
20linkedin.com1.6Social Media Networks
(Read more...)