The World’s Most Valuable Bank Brands (2019-2023)
Since 2019, Chinese banks have held the top four spots on Brand Finance’s Banking 500—an annual ranking of the most valuable bank brands.
Brand value in this context is a measure of the “value of the trade mark and associated marketing IP within the branded business”. In other words, it measures the value of intangible marketing assets, and not the overall worth of the business itself.
In this infographic, we’ve visualized the Banking 500’s top 10 brands since 2019 to show you how the ranking has evolved (or stayed the same).
Top Bank Brands of 2023
The 10 most valuable bank brands of 2023 are evenly split between China and the United States. In terms of combined brand value, China leads with $262 billion to America’s $165 billion.
| Rank | Bank | Brand Value (USD billions) |
|---|---|---|
| 1 |  ICBC | $69.5 |
| 2 | China Construction Bank | $62.7 |
| 3 | Agricultural Bank of China | $57.7 |
| 4 | Bank of China | $47.3 |
| 5 |  Bank of America | $38.6 |
| 6 | Wells Fargo | $33.0 |
| 7 | JP Morgan | $31.8 |
| 8 | Chase | $31.3 |
| 9 | Citi | $30.6 |
| 10 | China Merchants Bank | $24.5 |
Chinese banks have a massive market to serve, which helps to lift the perceived value of their brands. For example, Industrial and Commercial Bank of China (ICBC) serves over 500 million individuals as well as several million business clients.
It’s worth noting that ICBC is the world’s largest bank in terms of assets under management ($5.5 trillion as of Dec 2021), and in terms of (Read more…)