Research: Consumers Value Fate in Marketing Narratives December 21, 2022 by Taly ReichThis post is by Taly Reich from HBR.orgThe story of how a product was discovered can change the level of consumers’ interest.Post navigationHow Higher Ed Can Contend with Learning PlatformsA Loyalty-Driven Singles’ Day in China Lends Lessons to Sales-Centric Shopping Holidays – SPONSOR CONTENT FROM ALIBABA