In a Downturn, Focus on Existing Customers — Not Potential Ones December 5, 2022December 5, 2022 by You Mon TsangThis post is by You Mon Tsang from HBR.orgIt costs five times more to win a new customer than to retain a current one.Post navigationBringing Caste into the DEI Conversation5 Ways to Acquire New Skills Without Going Back to School