Musk overload 

This post is by Om Malik from On my Om

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If you were a teenager (or slightly older) in the eighties, there is a good chance you tried out Calvin Klein cologne. It was quite the thing — it was everywhere, so much so that you couldn’t tell if the cologne smelled like the magazines or the magazines smelled like the cologne. The musky smell was a bit too much, and you started to despise the smell and its omnipresence after a little while. I have been reminded of that overwhelming experience where the scent became a stench over the last few days on Twitter. 

And the reason, of course, is again too much musk. 

I am mostly a live-and-let-live kind of person: I don’t really care about the psychodramas of other people. But it is too much to ignore when they start to inch into your reality and cause unnecessary anxiety. My timeline is full of Elon references — retweets of his tweets — and, generally, the continuing reality television show starring the megalomaniacal space cowboy. And this is despite me muting Elon and shutting out his entire coterie of sycophants. In other words, the timeline has become utterly useless. 

His strategy is understandable — dominate the conversation so much, stoke as much outrage, and elicit as much reaction to his controversial and outright nonsensical comments. He made some comments about Apple, and the ripple effects showed up on Reddit’s Apple threads and Apple-faced websites such as Daring Fireball. The New York Times decided to write a story about (Read more...)