Popup secures $3.5M pre-seed round to launch game-changing no-code e-commerce platform for entrepreneurs of all sizes


This post is by Anamaria Iuga from Seedcamp


While technology, consumer shopping behavior, and online engagement have evolved dramatically over the last decades, e-commerce has failed to keep up with innovations and trends in social media, live streaming, conversational and cross-border commerce, or virtual shopping. 

Tired of the constraints of this one-size-fits-all blueprint – the homepage, collection pages, product pages, and checkout – entrepreneurs, creators, and brands want to push the boundaries, innovate and scale their stores. 

This is why we are excited to back Popup, a no-code e-commerce platform for merchants of all sizes, on a mission to change that. Founded by Matteo Grassi and Corey Holmes, former co-workers at Shopify, Popup is a fresh spin on e-commerce platforms. 

The company offers a modular, customizable platform for sellers to serve their unique customers anywhere in the world. Recognising that most shoppers’ journeys aren’t linear, Popup enables sellers to direct consumers to multiple entry points and pathways to purchase. 

Popup Stores allow sellers to visually control the customer journey – creating powerful sales journeys and unique, personalized experiences that convert visitors into paying customers. On the backend, Popup offers the ability to optimize workflows by automating tasks and helping marketers to A/B test pages, journeys, checkout, and more. Thus, they provide actionable data that sellers can use to improve their customers’ experience. 

Popup’s visual drag-and-drop Journey Builder helps sellers set up their stores to guide customers through the entire buying process. The no-code, modular approach to page sections allows sellers to uniquely customize their site to (Read more...)