Food creator JULIENNE BRUNO raises over £6 million to make the vegan prefix obsolete


This post is by Anamaria Iuga from Seedcamp


Plant-based foods are becoming a key part of a more sustainable and ethical food chain. In recent years, consumer demand has increased significantly but so have their expectations for taste, texture, and nutritional value. Especially for alternative, dairy-free products, consumers are looking for high-quality, flavourful options.

This is why we are excited to double down on our investment in JULIENNE BRUNO.

Founded by Axel Katalan (previously concept developer for Alan Yau MBE and Co-Founder of deep location tech brand Pointr), a food lover passionate about recreating the boundless eating experiences one usually has with dairy and meat options, JULIENNE BRUNO offers a different perspective on plant-based food, creating familiar but new products for people to enjoy due to the quality of them, not because they’re vegan.

Since we first met Axel and the team and invested in early 2021, the creative food developer and producer has successfully developed “Collection 01,” a dairy-free experience consisting of three products: Burrella, Crematta, and Superstraccia. Inspired by classics, each product has been given an easily recognisable name yet allowing it to establish its own identity, making the vegan prefix obsolete – aligned with the brand’s belief in the power of both taste and the language used to describe food. 

Axel Katalan, Founder of JULIENNE BRUNO, highlights:

“I’d like to take this opportunity to give a warm welcome to everyone who is just hearing about us for the first time. We are one heart and many hands. Always curious and always (Read more...)