Ways to think about a metaverse



Sometimes it seems like every big company CEO has read the same article about the same tech trend, and sent the same email to their team, asking “What’s our strategy for this?!“ A couple of years ago there were a lot of emails asking for a 5G strategy, and now there are a lot of emails asking about metaverse.

Answering the 5G email was actually pretty easy, partly because almost no-one needs a 5G strategy at all (I wrote about this here), but also because we knew what 5G meant. We probably don’t know what ‘metaverse’ means. More precisely, we don’t know what someone else means. This word has become so vague and broad that you cannot really know for sure what the speaker has in mind when they say it, since they might be thinking of a lot of different things. Neal Stephenson coined the word but he no longer owns it, and there’s no Académie Française that can act as the tech buzzword police and give an official definition. Instead ‘metaverse’ has taken on a life of its own, absorbing so many different concepts that I think the word is now pretty much meaningless - it conveys no meaning, and you have to ask, ‘well, what specifically are you asking about?”

If you do ask that, I’d suggest that there are two broad sets of things that people might mean when they say ‘metaverse’.

First, the narrow definition is simply that some combination of VR and AR will (Read more...)