Sticking just the right amount


This post is by Seth Godin from Seth's Blog


There are unforeseen speedbumps, missed connections and of course, a lot of luck.

If you are in love with your authentic voice, you’re unlikely to change. One lesson from the 500 Songs podcast is that most classic rock songs were made by people who started pretty far from where they ended up, but persisted, adjusted and changed until they created the hits they sought.

Not one of them sounded the way they thought they would when they started… the act of making a hit involved abandoning some of what they said they believed in. These hits weren’t ‘authentic’ or the work of native talent. They were evolved, tweaked and changed in response to feedback from the world.

Change too often and you stand for nothing. You’re simply chasing a shadow you will never catch.

Refuse to change and you’re likely to be overlooked.

Somewhere in between is the posture of someone who has the maximum chance for success. This is what happens when a creator goes to the crossroads. Professionals serve the audience by leading them to where they need to go.