With certainty


This post is by Seth Godin from Seth's Blog


A 98% chance is dramatically different than a 100% certainty.

Certainty isn’t on the spectrum of chance. It’s a different thing altogether. If the weather report says the chance of precipitation is zero, one should never walk outside into the rain.

When you leave yourself a few points of wiggle room, you can build more trust. Low chance of rain is fundamentally different than a slight chance of rain.

At the same time, if it actually is certain, say so.