Sidekick raises £3.33M to democratise High-Net Worths (HNW)-level investment services for retail investors


This post is by Anamaria Iuga from Seedcamp


Existing retail investment solutions, including robo-advisors, don’t serve customers’ long-term financial needs and goals. Investors are on a constant rollercoaster of emotional and counterproductive decision-making around stock picking or buying cryptocurrencies. Specifically for Millenials – the first post-war generation not to earn more than their parents by the time they reach their 30s – the path to building wealth is less clear than for previous generations. 

This is why we are excited to back Sidekick, a digital active investment manager built for today’s rapidly changing world. Founded by serial entrepreneur Matthew Ford (CEO) and Peter Townsend (CTO), the UK-based company is on a mission to democratise the wealth-building products and opportunities currently only available to High-Net-Worth individuals, rethinking and restructuring products for a retail customer, starting with actively managed baskets of public equities and crypto, and a portfolio line of credit.

Started by a highly-experienced founding team with traditional asset management, consumer credit and fintech backgrounds, Sidekick provides retail investors access to a dedicated investment team who will provide regular updates on portfolio performance and share high-quality editorial content to help customers build their investment knowledge along the way.

“Most retail investors have two options to build wealth: settle for passive portfolios or they can try to time the market and pick stocks and crypto themselves without access to the training, tools and information needed to do this effectively. This funding will allow us to build a modern app-based investment service that gives customers the same professional expertise that only (Read more...)