Seedcamp Firsts: The founding story of Maze. How to test, explore and validate your first product ideas as an early-stage startup


This post is by Anamaria Iuga from Seedcamp


An interview with Jonathan Widawski, Co-founder and CEO of Maze, and Devin Hunt, Venture Partner at Seedcamp.

We’re excited to introduce Seedcamp Firsts, the definitive guide to the all-important first steps in company building brought to you through first-hand experiences and lessons learned from the brightest minds across the Seedcamp Nation. 

The power of the Seedcamp Nation comes from the incredible breadth of experience that’s been lived across it. We want to open up this hard-won knowledge and insights from the exceptional founders we’ve backed to our mentors, Experts in Residence, Venture partners, and our core team. Our ultimate goal with Seedcamp Firsts is to help support the next generation of exceptional entrepreneurs navigate those critical first steps in building a business.

We’re thrilled to kick off our Seedcamp Firsts series with Jonathan Widawski, co-founder and CEO of Maze, a Seedcamp-backed growth-stage company on a mission to democratize product research. In this piece, we will explore everything from prioritising what to build, and when, to how to evaluate customer input in product development decisions.

The founding story of Maze

While building their previous startup, a messaging app for gamers called Ping, Jonathan, and his co-founder Thomas Mary, stumbled upon a ground-breaking idea. In Jonathan’s own words:

“The reality was we didn’t have a product yet. What we had at the time was this very in-depth InVision prototype of what we wanted to create. And so we thought, how do we get insights in our (Read more...)