Five years ago at the blog — we had questions about the viability of the streaming industry’s flood-the-market strategy



We started talking about the content bubble back in 2015, making us early to the party or far on the fringe depending on how you look at it. By 2017, it was still a minority position, but smart people in the industry were starting to get concerned.

Thursday, October 19, 2017

The content bubble -- when reality sinks in

[Couple of small edits. Fixed title and added a link I'd forgotten.]

Quick refresher, the content bubble  refers to the explosion in scripted series being produced for various channels, services and platforms. We've spent a lot of time on the drivers of the bubble and the economics of why it's not sustainable, but probably not enough on the reactions of people on the inside.

Ken Levine (who either wrote, directed or produced about half of the sitcoms you aren't ashamed to mention knowing) recently made the following observation in a post about the experience of working on a show that had just hit big. [emphasis added]

How many shows today are produced and aired in relative obscurity? And it takes the same amount of time and effort to produce a show only relatives watch on a network no one has ever heard of than to produce THIS IS US.

Even the first year of CHEERS, when we THOUGHT no one was watching, we averaged 20 million people a week. The show was slowly starting to catch on to where we thought we were an underground hit. 20 million viewers (Read more...)