Without reservations


This post is by Seth Godin from Seth's Blog


I’m not sure we have a common word for this.

“Yes” can mean, “yes, I’m prepared to do the minimum” or it could mean, “yes, this commitment is something I wholeheartedly embrace and will devote myself to exceeding expectations at every turn.”

Life’s way better if we find partnerships that are the second kind.

“All in” is rare, but it actually means something.