Grit or Quit? Tactical Advice for Founders Facing Tough Company Building Decisions



Quitting is an underrated startup skill, says decision science expert, bestselling author, and former poker pro Annie Duke. She unpacks the psychology behind why it’s so hard to walk away, sharing tactical advice for all the forks in the road, whether it’s abandoning a product, changing your go-to-market strategy, or sadly, shutting down your startup.