Social shopping app Tilt by Revolut alumni raises $3m to spotlight emerging brands and create live experiences for digital natives


This post is by Anamaria Iuga from Seedcamp


Although Tiktok and Instagram are some of the most popular social apps among GenZ, the shopping experiences they offer aren’t that social. Users don’t intend to shop on these apps, and brands have to compete against influencers, meme pages, and various other social personas. Furthermore, checkout isn’t supported in all countries. 

That’s why we are excited to back TILT, a next generation social shopping app where users come to discover emerging GenZ brands and shop with their friends. Co-founded in 2021 by early Revolut employees Abhi Thanendran and Neil Shah, Tilt is pioneering the nextgen shopping experience.

Abhi Thanendran shares: 

“We saw first-hand what it took for Revolut to grow from 0 to 15m+ users; now we’re focused on building something we’ve always been passionate about: the nextgen shopping experience for young shoppers.”

TILT enables emerging Gen Z fashion brands to add a new dimension to their brand where they can build and connect with communities of like-minded shoppers who can purchase products directly within the app. Brands connect their stores to Tilt in seconds to start creating shoppable videos and livestreams. They can be discovered easily through social mechanics and curated feeds, which give the feeling of shopping with friends. 

Users can see products in action and buy directly inside the app without redirection to another website or the need to create accounts for different stores. They can jump into video and live stream rooms created by brands, invite friends, or chat with other shoppers. What better ways (Read more...)