There is no “social” in “social media”


This post is by Om Malik from On my Om


water droplets on glass panel

Should we drop “social” from social media? There is nothing social about this social media. And most of these platforms are essentially networked information distribution systems, and more and more of that information is just noise or disinformation. And humans aren’t helping either. 

Everyone, including Captain America fantasist billionaires and yours truly, in some fashion or the other, are nothing more than mere botnets? In our divided modern “now,” one person’s information is another person’s fake news. Rumors are mere facts for the media to report on with a question mark? And at the same time, the news is a source of rumors; all you need to do is add a question mark. Either way, can we stop pretending that social media is social, about friends & people?

The biggest lie these platforms feed us is the idea of them being “social media” and “social networks.” In reality, they exist to show advertising “content” to consumers, who hopefully would buy more. This endless scroll does its thing on Facebook, Instagram, TikTok, or Twitter. 

It is our sad reality, and no matter how often I repeat myself, it will not change. 

August 23, 2022, San Francisco