Naysayers (and the grifters)


This post is by Seth Godin from Seth's Blog


Oppositional energy is easy to create and spread. Once you pick a ‘they’, then it’s simply a matter of doing the opposite of whatever ‘they’ recommend. It’s a lazy shortcut, one that divides, demonizes and causes us to suspend our instincts toward better.

It works great in marketing a sports team, but it stops being helpful in most other arenas.

Oppositional division is a magnet for grifters. A con-man, hustler, swindler or charlatan that can’t possibly do well with thoughtful scrutiny discovers that trolling and arguing is an easy way to bypass the normal examination of what’s actually on offer.

It’s not just the patent medicine door-to-door salesperson who does this. It’s large trade associations, industrial lobbyists, pyramid schemers, technobabblers and others as well.

Sooner or later, someone points out that there’s a grift going on. Hopefully, we see it before it’s too late.