Why I Will Never Buy a Macbook

This post is by Rohit Bhargava from Influential Marketing

I am a writer, so my keyboard is pretty important to me. It’s the reason why my computer of choice for the past two decades has consistently been a Lenovo Thinkpad. They have the best keyboards.

Clive Thompson is a journalist I have admired and read often – but his sadistic laptop choices baffled me. He recently estimated that he typed “22 million keystrokes on Apple’s horrid butterfly keyboard.” Yet he describes how he stuck with using a Macbook for years despite it’s painful user experience. This strikes me as a perfect example of our dysfunctional relationship with expensive things. Pricey shoes, cars, furniture, food and much more are often terribly uncomfortable to use or consume … but we buy them anyway and invite the suffering.

It’s time to stop doing that. Embrace the comfortable clothes you got used to when working from home. If you have the budget, upgrade your laptop and donate your old one to someone who can’t afford to do the same. And at the very least, upgrade your keyboard. Life’s too short to wear uncomfortable shoes and use a crap keyboard. Especially if you spend a lot of time writing … or any time walking.