How to Authentically Manage Your Personal Brand

This post is by Reid Hoffman from Reid Hoffman

Your personal brand at work is not just what you say about yourself. It’s also what your network says about you.

While this isn’t something you can fully control, there are ways to better understand and shape it. 

On the seventh episode of the Startup of You Podcast, Ben Casnocha and I discuss how to more effectively build and leverage your personal brand at work and across your career. 

Tune in to hear about the three components of your personal brand in professional contexts, as well as specific tactics that you can use to manage it: