Absolute and relative


This post is by Seth Godin from Seth's Blog


It doesn’t matter that it’s not the Super Bowl or the World Cup. For this twelve-year old, tomorrow’s game is the big game, the biggest ever, and the emotional stakes are just as high.

It doesn’t matter that this illness isn’t going to be life or death in the next few days. For this patient, it feels that way.

Most of what we encounter is driven by emotions, and our emotions are always relative. When we’re shopping for a car or an avocado, we’re buying the way it makes us feel, not how it would make someone else feel.