What to count

This post is by Seth Godin from Seth’s Blog

So many choices. So many sorts of metrics, critics and measures.

Perhaps it makes sense to count things where the counting tells us how to do better next time.

And to count things that let us know how much risk we can take next time.

Or to calibrate our judgment about the market.

But it makes no sense at all to count things over which we have no control, and which teach us nothing about the future.

Counting our luck (good or bad) doesn’t make us luckier.

[PS I’ll be doing a free online seminar at the New York Public Library on Monday as part of Carbon Almanac Week there. You’ll need to pre-register to get an invite.]

Also! This is the last best chance to take some of your favorite cohort-based workshops with my friends at Akimbo. These action-based workshops are the single most effective form of learning at scale that I’ve ever seen. The early bird discount now applies:

The Creatives Workshop is for anyone who was influenced by my book The Practice and is seeking a way to put their creative instincts to work.

The Marketing Seminar is the cohort-based course for This is Marketing and is the foundation you’ll need to understand how to bring your ideas to the people you serve.

To find more details on story skills, podcasting, copywriting and writing in community, check this link.