Bestseller energy


This post is by Seth Godin from Seth's Blog


Something magical happens when people are in alignment and an idea becomes a bestseller.

When there’s a line out the door. When there’s a buzz in the room. When people are talking about the work you’re doing. At least some of the people.

A restaurant is more fun. A course seems more important. A project at work gets more attention. When the right circle of people are involved, a new energy arrives.

Less than two weeks ago, The Carbon Almanac was published in North America and Italy (just after it came out in the Netherlands).

It went to #1 in all three countries.

It was featured on newscasts and in blogs, newspapers and magazines.

And the volunteers who built this did simultaneous book signings on six continents, with dozens of co-authors coming together in a hybrid virtual/real life jamboree of possibility. Creating a world record while we were at it.

Of course, on a planet this big, this is a drop in a bucket. No book, no movie, no TV show, no movement reaches the majority of the masses. But that’s okay. In the community you seek to serve, creating bestseller energy leads to more possibility, more connection and more magic.