When to Expand Your Marketplace Business, According to 14 Operators
Most of the world’s leading consumer marketplaces looked like completely different businesses at their inception. Amazon was famously an online bookseller, while Uber started as a black car service. DoorDash launched as “Palo Alto Delivery” (reflecting its narrow geographic range), while Booking.com exclusively helped travelers find hotels in the Netherlands. This type of focused launch... Read More
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