Instagram is dead


This post is by Om Malik from On my Om


Photo by Jazmin Quaynor/Unsplash

Okay, I didn’t mean to be so dramatic. Or use a clickbait headline, but in reality, what used to be Instagram is now dead. It was a wonderful gathering place for photographers to showcase their work and build an audience. Not a day goes by when some photographer friend or the other bemoans how Instagram is no longer a place for photography. 

They willfully ignore what Adam Mosseri, head of Instagram, said almost a year ago:

“We’re no longer a photo-sharing app or a square photo-sharing app.” Instagram’s chief went on to elaborate that “at Instagram, we’re always trying to build new features that help you get the most out of your experience. Right now, we’re focusing on four key areas: Creators, Video, Shopping, and Messaging.” In other words, anything but photography. 

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“While Instagram initially fueled my passion for photography; rather than being inspired through the art of photography itself, too often I find myself chasing numbers of followers and likes. I realized that all this time I wanted to share my work to get a ‘pat on the back,’ rather than to inspire,” photographer Nicole Malina told PetaPixel. They are addicted to this notion of an audience that gives them credence, and this addiction allows the photographers to keep feeding the monster that doesn’t care — all it wants is to sell sell sell.

(Additional ReadingPetaPixel did an excellent job of curating photographers and their thoughts about Instagram, and it is (Read more...)