Best [insert] ever


This post is by Seth Godin from Seth’s Blog


This is a trap worth avoiding.

When we examine our life experiences, the ones that stand out are usually about change. Either we were changed or we helped someone else get to where they sought to go.

And change is fleeting. And change changes us. We can’t step in the same river twice, because the second time, the river itself has changed.

The pressure we put on ourselves for every project to be “the best ever” experience creates a shallow race for bling instead of a deeper, more useful focus on what’s actually possible.

Seeking to rank our experiences takes us out of the moment. It turns us into sportscasters, spectators and statisticians. We end up comparing our wedding or our box office numbers or our tweet stats not only to our own best ever, but to the stats of others.

This summer is unlikely to be your best summer ever. But it will be a summer, and it’s up to each of us to decide what to do with it.

Every project is worth the journey if we let it be.