Exploring The Consumer Potential of Plant-Based Alternatives

10 things investors should know about the plant-based food market Part 1 of 6
Why the 2020s are a watershed decade for plant-based alternatives Part 2 of 6
Plant-based meat vs. animal meat Part 3 of 6
 From bean to burger 4 of 6
Plant-based consumer potential 5 of 6
5 innovations in plant-based technology 6 of 6

The following content is sponsored by The Very Good Food Company

Exploring The Consumer Potential of Plant-Based Alternatives

Plant-based alternatives have exploded in recent years, and by 2030 the total market value is predicted to surpass a whopping $161 billion. The steady growth of this market goes hand-in-hand with another trend: consumers are increasingly being spoilt for choice.

Alternatives products are expanding and evolving in order to offer the same variety as the conventional meat market. Innovative technologies are helping new plant-based products rival animal products in look, taste, texture, and even nutrition.

This infographic from the Very Good Food Company (VGFC) provides a detailed look at the range of plant-based alternatives that could take the market’s consumer potential to the next level.

The Universe of Plant-Based Alternatives

There are four major categories for plant-based meat: natural meat mimickers, functional meat substitutes, meatless meat, and vegetable-forward products. How do they stack up?

Natural meat mimickersProvide meatless products with a savory mouthfeel, and are naturally high in fiber /proteinExamples: Legumes e.g. beans peas, lentils, pressed vegetables, mushrooms, jackfruit
Functional meat substitutesMay not taste exactly like meat, but have similar textures and flavorsExamples: Textured vegetable protein e.g. soya chunks, Unprocessed binders e.g. zucchini, carrot, coconut, beans, tofu, tempeh, seitan
Meatless meatReplicates meat’s typical characteristics, sometimes by combining natural meat mimickers and functional meat substitutesExamples: Impossible Burger,
Beyond Burger

These products appeal to "flexitarian" consumers, but can be highly processed
Vegetable-forwardDoesn’t try to replicate meat exactly, (Read more...)