Tap Network Intelligence. Develop Network Literacy.

This post is by Reid Hoffman from Reid Hoffman

Tap Network Intelligence. Develop Network Literacy.

Navigate Professional Challenges with Network Intelligence

Our educational system trains us to memorize facts stored in textbooks and then regurgitate them on an exam. Better schools will “teach you how to learn,” but it’s still not learning by doing, and it’s still not a particularly social undertaking. You study for a test and you take the test alone. But entrepreneurs don’t think and learn this way, and neither should you. School is single-player mode. The real world is multiplayer mode.

Entrepreneurs navigate the day-to-day issues of running a company in an ever-changing world by getting out in the world and gathering intelligence: actionable, timely information on all facets of their business. You need similarly good intelligence to run the startup of you. Stockpiling facts won’t get you anywhere. What will get you somewhere is being able to access the information you need, when you need it—which usually is very soon.

Both entrepreneurs and ambitious professionals gather accurate and actionable information from one main source: people in their network. It’s people who help you understand your assets, your aspirations, and the market realities; it’s people who help you vet and gain introductions to possible allies and trust connections; it’s people who help you track the risk attached to a given opportunity.

What you get when you connect to other people’s brains is called network intelligence.

Your network is an indispensable source of intelligence because:

  • People sometimes offer private observations and impressions that would never appear in a public source. Only (Read more...)