Disrupted by the pandemic, the business world had to adapt and integrate various digital tools into their operations in record time. While the transition to a virtual and remote modus operandi has unlocked a new level of business productivity across multiple industries, it also led to significant challenges, particularly for sales professionals. 

Historically in-person meetings with customers were a cornerstone of many sales cycles, helping sellers build rapport, navigate challenging conversations, and quickly get to the core of customer issues. To be successful in the new hybrid and remote business world, salespeople need the best tools to fulfill their potential and close deals.

That’s why we are excited to back Salesroom, an intelligent video conferencing platform that facilitates exceptional virtual meetings between buyers and sellers. Salesroom enables salespeople to create deeper connections with their customers and prospects and accelerate the sales cycle, through personalized meeting experience, video highlights, instant AI-driven insights about buyer engagement, and built-in meeting plans and agendas.

Founded by Roy Solomon, founder of Applause, a leading App Quality platform acquired by Vista Equity, and Daria Danilina, Sales Executive at Dropbox and HSBC, Salesroom is the only video conferencing solution built from the ground up to help salespeople break through. The platform offers bespoke capabilities beyond generic conferencing products, including real-time transcription, personalized guidance, and speaker prompts. 

“Modern salespeople have increasingly relied on virtual tools to more effectively build trust and sell to their buyers, an evolution that was accelerated by the pandemic. What (Read more...)