“Because it’s more convenient”


This post is by Seth Godin from Seth's Blog


This is a terrible reason to do something that makes things a little worse for other people.

And a common one, of course.

Much of the time, we’re willing to go out of our way to do work we’re proud of. Unless it would be inconvenient to do so.

One of the reasons our best work is important is that it’s also inconvenient.

Alas, convenience beats just about everything.

[But then, as some people who actually care do inconvenient things, those things become normal, which, amazingly, makes them more convenient for everyone else.]