What is the future of social media?


This post is by Om Malik from On my Om


“Huxley and Orwell did not prophesy the same thing. Orwell warns that we will be overcome by an externally imposed oppression. But in Huxley’s vision, no Big Brother is required to deprive people of their autonomy, maturity and history. As he saw it, people will come to love their oppression, to adore the technologies that undo their capacities to think.... Orwell feared those who would deprive us of information. Huxley feared those who would give us so much that we would be reduced to passivity and egoism.”

As I ponder my future and (eventual) next steps in the journey of life, work, and creativity, I find myself trying to turn back the clock and blog as if it was 2001. Well, despite my Sisyphean doggedness, it is 2022. And today was not yesterday.

According to Jane Friedman, blogging (and, by extension, online writing) has changed. She writes about the online writing trends, culture, and publishing industry in her newsletter, The Hot Sheet. The informal, journaling approach to blogging that felt as natural as breathing air for me is gone. Instead, you need to focus if you want to have any impact. Friedman notes:

Instead, for blogging: Think about the potential value and longevity of the content and why people might be compelled to share it with others. Blog content, despite being free, should offer some of your most iconic and impressive material to be noticed and competitive.…If you have little or no consistency in what you’re writing, it’s difficult to create impressions or opportunities around the work you want to be known for—or earn a living from.

For conversation and musings, head over to one of the many Social Media channels. While I agree with Friedman about her accurate prognosis on blogs and blogging, I disagree with her suggestion that we should continue to embrace social media for social interactions. Twitter originated as a way to share status updates, a behavior common among the users of AOL Instant Messenger. It was social signaling among friends and, as (Read more...)