I recently joined my colleague Saba Karim, Director of Startup Pipeline at Techstars, for a one-hour “pitch practice” session on Twitter Spaces hosted by Adam Soccolich (aka Twitter’s @TheBestOfAdam) and… wow!
We heard a variety of pitches from a diverse group of founders from around the world. Some came with experience from other startups. Some were first-time entrepreneurs. A few were currently in Techstars accelerators. A few others had received feedback from Saba in previous Spaces sessions and were coming back with more polished pitches. Some were stepping up to pitch in public for the first time.
As Saba, Adam and I weighed in with our comments a few consistent suggestions emerged about what to say and how to say it. Not all these suggestions will apply to every pitch you make. But, both now and as your pitch evolves, I invite you to use this checklist to choose the most relevant aspects of your story to include when you’re only given 60 seconds to sell to an investor.
What to say:
Start with the “why.”
What made you start this business? Was there a personal story or experience that helped bring home to you the problem you now wish to solve?
Use differentiators to establish your credibility.
What is special or unique about the insight you have? Do you or the people on your team bring experience or expertise that sets your startup apart?
Validate your opportunity.
Quantify the market you are addressing. If you have competitors, use (Read more...)