Thinking of Buying a B2B Lead List? Read This Guide First

This post is by Ayzia Vizcocho from Blog – Crunchbase

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Lead generation is vital to the growth of any B2B company. So whether you’re just starting out or your business is seeing a lull in new clients, you may be tempted to buy a B2B lead list. 

Many online articles will tell you that you should never buy a B2B lead list, but that’s not always true. In this guide, we’ll dive into some essential tips if you’re considering buying, renting or building a B2B lead list. 


Build your own B2B list.

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What is a B2B lead list?

A B2B lead list is a list of companies that your business wants to acquire as customers. The list will have company names, decision-maker names and roles, email addresses, phone numbers and further details such as industry or their LinkedIn profile. 

This list can then be used by your marketing teams or sales team to get in touch with potential customers. B2B lead lists are essential for many businesses as lead generation is often one of the top priorities for B2B (Read more...)