How One Female Founder Made it Her Mission to End Unaffordable Vision Care
The Crunchbase “Female Founder Series” is comprised of stories, Q&As and thought-leadership pieces from glass-ceiling-smashers who overcame the odds and are now leading successful companies, or investing in them.
This article is part of the Crunchbase Community Contributor Series. The author is an expert in their field and a Crunchbase user. We are honored to feature and promote their contribution on the Crunchbase blog.
Please note that the author is not employed by Crunchbase and the opinions expressed in this article do not necessarily reflect official views or opinions of Crunchbase, Inc.
As the granddaughter of a South African wildlife photographer, I understood from an early age the unique role our eyes play in how we see the world.
I started wearing contacts at 11 years old and after nearly two decades of using lenses every day, I was frustrated with the quality and extortionate costs of contact lenses sold by large pharmaceutical companies. My mom was born partially blind in one eye, so vision has always played a very big role in my life and upbringing.
After graduating from the University of Cape Town, I took on various marketing and corporate strategy roles in Switzerland and London. I then decided to take a year out of corporate life and did a master’s at Harvard, which is where I developed the idea for WALDO.
The inspiration behind WALDO
Today, WALDO is a direct-to-consumer eyecare brand that wants to change the way people feel (Read more...)