20 Clutch Sales Prospecting Tools for 2022

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit?

Although no number of lead prospecting tools can replace the value of the personal touch of relationship building, taking advantage of modern sales prospecting software is an easy way to cut down on tedious and repetitious tasks so you can close more deals.

In this article, you’ll learn:

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What is sales prospecting?

Sales prospecting is the process a sales team goes through to find and connect with potential customers. The ultimate goal of prospecting is generating revenue by finding the right buyers. 

Prospecting is arguably one of the most crucial steps in a company’s sales strategy because it’s responsible for building sales pipeline and filling prospecting databases with ready buyers–the key to generating revenue.

However, sales prospecting is not a single process. Instead, it’s a collection of steps covering every aspect of customer acquisition, from contacting a lead to converting them into a buyer. One of (Read more...)