Twitter Blue


This post is by Om Malik from On my Om


A few months ago, when Twitter acquired Scroll, a New York-based startup, the only question that remained was how they would integrate the service into the primary Twitter offering. That question got answered yesterday when the company introduced Twitter Blue, a premium offering in its major markets, including the United States. (Twitter Blue was available in Canada and Australia as part of its iOS app.)

For $2.99 a month, you get access to ad-free and paywalled content. You can undo tweets and get access to many beta features, such as uploading longer-length videos. You can pin some private direct message conversations to the top of the “messages folder.” There are some other customization options as well on Twitter’s iOS app. However, it is the reading part that is the main show of this premium offering. 

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When you subscribe — I did — on the web, you get an additional icon in the right-hand menu that says Top Articles. When you go to Top Articles, you see a list of much-shared articles shared by those whom you follow.  

I also like the “conversation” panel that opens up when you highlight the article before clicking on the link to read it off-Twitter. At present, the default timeline is articles shared over the past 24 hours. I would love to get the option to select eight, or 12 hours, as folks tend to share articles more frequently on Twitter. In short, the Twitter team has successfully integrated the old Nuzzel that (Read more...)