When Pitching an Idea, Should You Focus on “Why” or “How”? October 28, 2021October 28, 2021 by Simone FerrianiThis post is by Simone Ferriani from HBR.orgIt depends on whether you’re talking to experts or novices. Post navigationHow to Make Your Loyalty Program Pay OffAnimation: How the European Map Has Changed Over 2,400 Years