Dolby Atmos and Apple’s rewritten audio stack

This post is by Robert Scoble from Scobleizer

This is a reprint of my email newsletter. Subscribe here.

Human storytelling is about to become MUCH richer.

I’ve been spending the summer understanding the technology changes coming to consumers soon. Lots of people at lots of companies, from car companies, to audio companies, have told me what is coming. Which made me realize that by Christmas of 2022 we will be seeing a HUGE upgrade in all media quality.

What am I expecting to upgrade? Well, audio is being upgraded right now, so that’s one, and on a high-end audio system you already can experience better music than I did by standing in the front row of more than 150 concerts. When I was last at Preservation Hall in New Orleans Reggie Watts gave a performance three feet from me. Yes, that’s amazing. But what is more amazing is that while only a few people can fit into Preservation Hall, now we have the same audio quality in our homes. Actually better, most of the time, truth be told. 

Soon photos will upgrade. So will video, which is already seeing dramatic changes on the high end. So will VR and AR, which will provide radical new experiences in your homes from multi-party video games to new kinds of virtualized TV screens.

Lately I’ve been telling everyone to pay attention to Dolby. Why? Dolby has been working for years on what Apple is about to bring to market.

In this newsletter I’ll focus on Dolby Atmos and the changes (Read more...)