How The Cereal Industry’s First Female Founder Grew a Multimillion-Dollar Business During the Pandemic

This post is by Ayzia Vizcocho from Blog – Crunchbase

The Crunchbase “Female Founder Series,” comprises stories, Q&As, and thought-leadership pieces from glass-ceiling-smashers who overcame the odds and are now leading successful companies.

Margaret Wishingrad is the CEO and co-founder of Three Wishes, the first cereal on retail shelves to meld a delicious taste with nutrition that is high protein, low sugar, gluten-free and grain-free.

Israeli born and Brooklyn-raised, before starting Three Wishes, Wishingrad was chief of staff at an ad agency based in New York. The idea of Three Wishes came to be in 2017, after she and her husband, Ian Wishingrad, welcomed their first son, Ellis. Two years later, in October 2019, Margaret and Ian co-founded Three Wishes, just before the COVID-19 pandemic. 

In a little over a year, the cereal brand grew to a multimillion-dollar business. In this Q&A, Wishingrad shares why she decided to forge her own path in the food industry and her advice to first-time female founders and entrepreneurs. 

Margaret Wishingrad, CEO and co-founder of Three Wishes headshot
Margaret Wishingrad, CEO and co-founder of Three Wishes

Q: Did you always know you wanted to be an entrepreneur?

Not at all. However, I have always gravitated toward entrepreneurs in my circle. There was something about being able to control your own destiny and forge your own path that I found so fascinating and subconsciously drew me to becoming an entrepreneur. I knew I wanted to work in food when I was younger, but my immigrant parents pushed me away from anything culinary and insisted it should be a hobby. (Read more...)