Grocery delivery startup Membo is hungry to build a Europe-wide, local food producer network



Estonia-based Membo — which is backed by Y Combinator and will be presenting at the incubator’s Summer 2021 Demo Day next week — is aiming to take a slice of the premium end of grocery shopping in Europe and a bite out of supermarket giants’ continued dominance of the traditional weekly food shop. 

On-demand food delivery in Europe is of course a highly competitive business with rapid-fire market moves and bursts of consolidation among app makers making a kind of sizzling startup stir-fry. Online grocery delivery, by contrast, tends to be a bit more sedate. Although there is some overlap, with developments like dark stores.

Interest in app-based grocery shopping also had an especially big boost during the pandemic — which has fired up consumer interest in doing the weekly shop online so that’s now driving more startup activity and capacity from supermarket giants trying to meet increased demand for online delivery.

Entering this fray is Membo — which, starting in Estonia, has built an app-based marketplace for local food producers to sell directly to consumers, cutting out other middlemen as the startup handles delivery logistics and billing.

Its service is live in the Estonian cities of Tallin and Tartu, currently. So most of us can merely oggle the mouth-watering fare for now.

Food producers display their wares in Membo’s app, which it likens to a virtual farmers’ market — allowing shoppers to browse (Read more...)