Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines.

For this week’s deep dive, Alex, Natasha, and Chris dug into the world of hormonal health, a sub-sector within the massive (and booming) world of digital health.

The show was inspired by Natasha’s latest Extra Crunch piece: “Hormonal Health is a massive opportunity: Where are the unicorns?”. To round out the show, we asked one of the featured founders, Dr. Elizabeth Ruzzo, to hop on the mic and help us understand if hormonal health is at its infancy, or at an inflection point, in tech.

The tl;dr before we hop into the show is that hormones — while constantly evolving and changing — are center node for a ton of health conditions that disproportionately impact women. These can include mental health issues, infertility, diabetes, and more. If you’re someone interested in the world of digital health and always read about the Ro’s and Hinge Health’s of the ecosystem, this episode will teach you what else there is that deserves equal – if not more – attention.

Here’s what we got into:

• We started with landscaping! We defined the term “hormonal health” and got a sense of market size, as to show the opportunity there is to innovate here right now.
• Ruzzo walked us through the opportunity in pro-active medicine, as well as how investors reacted to her pitch when she was first raising her seed round.
• We ping-ponged around different reasons (Read more...)